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The Australian Communications & Media Authority (ACMA) released their annual Communications Report today which contains a wealth of information and statistics. Here are some of the interesting points mentioned:
In 2001, the average Australian watched 163 minutes of TV per day. In 2006 the average was 144 minutes.
67% of Australians with internet access are using broadband (4.3 million subscribers)
The average Australian spends 22.1 minutes online per day, has 6.5 internet sessions per week and and views 41 pages per session.
35.4% of Australians use the internet more than 8 times a week.
The top 5 internet activities in order of popularity are email, internet banking, general browsing, paying bills and reading news.
TV viewers in the crucial age 18-39 bracket have fallen 17% from 2001-2006.
39% of Australians watch less than 2 hours of TV per day or none at all.
TV advertising profits fell 31.3% from 2005-2006.
Overall media advertising spend is increasing, driven largely by online spending which is up 61.5% per year. Radio advertising is also increasing slightly while TV advertising is falling.
There are 21.26 million mobile phone services active in Australia as of June 30, 2007, meaning for the first time there are more mobile phones than people in Australia.
You can read the full report here.
Tagged as:
acma,
advertising,
broadband,
communications,
internet,
Media,
mobile phones,
statistics
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