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In the wake of the release of former White House Press Secretary Scott McLellan's tell-all polemic on the Bush Administration, called 'What Happened?', there has been an inevitable media storm and the usual barely credible attempts at character assassination from long-discredited White House officials.
The White House seem to have agreed on the 'this is not the Scott we knew - something is wrong' line, as all of their various mouthpieces spout the phrase in some way or other.
McLellan was never a great press secretary, he always put one in mind of the dumb nephew the gang sent out to take the fall, sweating profusely and gripping the podium like a panic-stricken deer.
If you want to see an effective press secretary, take a look at McLellan's predecessor Ari Fleischer, who also worked for the Bush Administration. Following is a video of him delivering a masterful attempt at avoiding answering any questions or addressing real issues, despite repeated grilling by CNN's Anderson Cooper. A good study for anyone interested in media management.
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