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Apple's first Australian retail store opens in Sydney tonight, changing forever the landscape of the computer experience in Australia.
While I can't go to the opening myself, thousands of others will and indeed some loyal fans have been queueing* outside the store a full 24 hours or more before it opens.
If you've ever wondered what could possibly entice people to queue outside a computer shop for 24 hours, including some who have flown halfway around the world to do so, have a listen to this segment on ABC radio. Several of the people lining up outside the Apple Store are interviewed and discuss what it's all about, including Anthony Agius, who runs Australia's popular MacTalk website (and used to be an employee of mine).
The Apple Stores are the best retail experience you could ever imagine. Free training, free use of all the products, free internet, wireless purchasing, make an appointment to ask a genius anything, free, workshops, seminars and guest appearances by movie directors and rock bands. I spend many hours geeking out in them while I was in San Francisco earlier this year.
*Incidentally, did you know queueing is the only word in the English language with five consecutive vowels?
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Steve 06.20.08 at 6:27 pm
How cool is that panoramic photo thingy?
maybe I'm just bored and would rather be lining up outside the mac store rather than waiting in my office for 6.30 to come round so I can go home...
Cheers Steve